Food Safety And Sustainability: The Case Of The New Organizational Arrangements Between Rural Producers And Consumers Of Organic Products In Japan

The relationship between consumers and producers is changing, and has impacted governments, organizations, production, and the agribusiness. New standards in food consumption, with a strong emphasis on safety food and production sustainability have becoming worries for these agencies. The Seikatsu Club Consumer’s Cooperative (SCCC), case study focused in this paper, can help spread these concepts, improving the relationship with the natural environment. In Japan, this type of cooperative has new contractual arrangements between rural producers and final consumers, called Teikei System, that it was build from of a trusty commitment of them. A brief history of Japanese immigration in Brazil and their large contribution to the Brazilian agriculture development, it was discussed the possibility of these arrangement can established in some cooperatives of rural producers Nikkeys (descendent of Japanese) in Brazil. Keywords: sustainability, network consumers-rural producers, organics food consumption, Japan.