AP - Modified Marketing Efficiency Criteria For Consideration In Cropping Structure Planning: A Case Of Newly Reclaimed Land Farmers In Egypt

Suggested modifications on marketing efficiency criteria, inducing commodities' prices, extend use to comparison between diversified commodities sustaining choice among different production patterns. They are also used, along with production-marketing joint activities' benefit-cost ratio estimates, to assess the feasibility of undertaking certain marketing procedures by the producers themselves. Applications on a sample of farmers in newly reclaimed land area in Egypt proved feasibility only in few cases where producers were able to transport their produce of fruits to central markets. Farmers' bargaining power should be stronger if to be able to confront exploitation of the oligopolist middlemen, and hence become encouraged to expand production of major vegetables and fruits.

Keywords: marketing efficiency, cropping, planning.