NPR - Changing The Face Of Agriculture – Attracting Young New Zealanders To A Professional Industry (p14-17)

There are many factors which influence people’s career choices. Young New Zealanders are very clear about their priorities; high income, job satisfaction, location, a good work-life balance and according to Professor Jacqueline Rowath, Director of Agriculture at Massey University, they are also after leadership and opportunities for career growth. However, a large proportion of current school leavers are struggling to make the transition into Tertiary Education, notably agriculture related courses. New innovations and approaches are required to address this dire situation. This paper discusses some of the factors keeping young New Zealanders out of the agricultural work force and also examines the industry’s need for skilled labour. Its purpose is to encourage the on-going development of the ‘modern and skilled farmer’; receptive to new technologies and innovations and to facilitate the progression of young New Zealanders into Tertiary Training. We are confident that the development of new training initiatives and a proactive approach, targeted specifically at industry needs, will encourage New Zealanders into a professional industry as confident and skilled employees and on track for a career of lifelong learning.

Keywords: Taratahi, tertiary, training, professional, agriculture, innovation