NPR - INNOVATIVE DAIRY CATTLE MANAGEMENT DEVELOPMENT STRATEGIES UNDER ENVIRONMENTAL AND PUBLIC RESTRICTIONS

Abstract

This paper illustrates how future oriented dairy farmers and researchers in Western Europe work on the farm business towards 2030 by presenting examples of innovative practices and techniques, which deal with  efficiency  and  public demands. Future orientation of farmers was analyzed. Cow housing systems, especially dealing with animal welfare demands will be described, and a successful antibiotic case will be presented. Interest in grassland is in revival in Western Europe,  stimulated  by  the  economic   reason   of   utilization of permanent grassland areas by ruminants, and the societal wish of having the animals grazing outside. As show-case a city

– cow farm interaction project will be presented.

Keywords: Future orientation, dairy farming, innovation, techniques