PL1.1_PR – HEALTHY FOOD, FARMS, AND AGRICULTURE: A PRODUCER PERSPECTIVE

Abstract:

Increasingly complex and diverse global consumer demands create a range of opportunities and challenges that producers must confront head on. How do shifting consumer demands, particularly an increasingly diverse understanding of what is healthy food, influence the on-farm experience and agriculture as a whole? How are farmers in Canada and across the globe responding to changing industry demands while positioning their farms for success? How will farmers continue to supply the world with healthy agriculture and agri-food products using healthy practices?