PR - ADOPTION OF PRECISION AGRICULTURE TECHNOLOGY

Abstract

Precision agriculture technologies have been available for adoption and utilization at the farm level for several decades. Some technologies have been readily adopted while others were adopted more slowly. An analysis of 621 Kansas Farm Management Association (KFMA) farmer members provided insights regarding adoption of technology. The likelihood that farms adopt specific technology given that other technology had been adopted are reported. Results indicate some technologies were more readily adopted than others. These results are useful to farmers considering investment in technology, retailers targeting potential technology adopters, and manufacturers in supply chain management.

Keywords: conditional probabilities, dis-adoption, obsolescence, profitability