PR - Knowledge Management In Dairy Herds: Actions For Improving Ties: The Case Of The ‘Mar Y Sierras’ Region Of Buenos Aires Province In Argentina

The dairy sector had a great importance in the livestock economy of Argentina, both in food production and in the social aspect of the labour involved. It is essential to have a level of personal education and adequate training to make decisions that lead to meet the demands. The theoretical framework for studying concept of ties, your advantages and disadvantages had in the communication process in the Argentine dairy enterprise and that are important to the success of knowledge management. This case involves the study of personnel of dairy farms in Mar y Sierras Area (Buenos Aires, Argentina). In effect a total of 49 dairy farms were surveyed between 2007 and 2012, belonging to 40 owners. Social networks and the degree of strength of their ties determine the flow and quality of information and also impact the daily tasks of dairying, these links are formed and disseminated in unexpected ways. In this framework some questions arises: Is it possible to promote such ties? Are these ties generated naturally? From the analysis of the interviews and experience with relevant interlocutors, courses of action it emerges to improve the links between human resources management processes improve knowledge of Argentine dairy systems.

Keywords: dairy farms, knowledge management, argentine dairy systems, communications, ties